Schema or Schemata

Schema or Schemata

According to Wikipedia, Schema is to plan or shape something. ”The word schema comes from the Greek word σχήμα (skhēma), which means shape, or more generally, plan. The plural is σχήματα (skhēmata). In English, both schemas and schemata are used as plural forms.” Plan...
SEO is not a Wildfire

SEO is not a Wildfire

Wildfires are dangerous, scary, fast-moving, unpredictable, and mesmerizing. Your Search Engine Optimization (SEO) should be predictable, have a schema, and also be mesmerizing. All of you that follow this blog with any regularity know that I have lived in the...