Having a website at the top of the search results in Google, Bing, Yahoo, and other major search engines means thousands or even millions of eyes peering at your company message, your products or your services.
It can also translates into dramatic sales and revenue that your company can’t afford to lose. Sometimes the difference between being on the 1st page and the 2nd page of the search engines is dramatic (orders of magnitude) in terms of top-line revenue.
Your online business strategy is your search engine optimization strategy. You can reach your target audience anywhere in the world if you implement a sound search engine marketing strategy.
Search Engine Optimization (SEO) – We Study Your Markets
It is always best to start at the beginning and when it comes to search engine marketing and the associated search engine optimization of your website. Therefore, we start the search engine optimization process with a market study.
We want to research and understand the keyword phrases that people actually use to search for your business, or your products or services. To know the search volume of specific keyword phrases that relate well and specifically to your business is an essential first step.
The market research continues as we not only need to know what phrases we could potentially optimize for but also how strong the competition is for each important phrase. Keep in mind that if you want to achieve a top page position for your website then you will have to dislodge a website from their current position. If the competition is relatively weak then we need to know this. If the competition is relatively strong then we need to know this too.
Last of all, it is worth reviewing your priorities. You may have brokered a great deal on a certain class of inventory and now want to move it. You may have some higher margin products or services and want to focus on these. We want to make you aware of the market opportunities and then work with you to define and work on the priorities.
Search Engine Optimization – Website SEO
We can perform a complete SEO Tune-Up and customize and optimize all aspects of each page of your website for search engine placement performance.
Our search engine optimization is never copy and paste. Our SEO is always specific to a page.
Everything done for the search engine performance of a website page will be done to reinforce the message to both human and machine (search engines) visitors.
Search Engine Optimization – Site-Wide
Once the content is in place we will ensure that a proper Robots’ File is in place that enable the search engines to know what pages you want them to look at which ones that you want them to avoid. We also create a site index of all your website pages and place this in your root directory. This enables the search engines to have an easy to find and use list of all your great search engine optimized content.
Search Engine Marketing and therefore Search Engine Optimization needs to be an vital part of your online marketing.
Search Engine Optimization – Performance Tracking
After we have worked to optimize your website we will show you how to track the performance of your site. Today, it is essential that you understand what is working on your site and what may need some improvement.
- Does your content delight your website visitors?
- Do your visitors stay on your site for a sufficient length of time?
- Where do your visitors come from and which keyword phrases are driving the most search traffic?
- Which pages are receiving high traffic but are pages where visitors leave your site?
These are just a few of the key questions that need to be asked and analyzed. We can work with you to develop performance improving metrics for your website.
Think of your website as one of your best sales people. You would never hire a sales person, train this sales person and then never monitor and measure their performance. Treat you website as one of your top-performing sales people. Measure its performance and continue to develop and improve it.
What’s the Next Step?
We invite you to fill out the form below. Once you do we will provide you with an on-site and off-site search engine optimization analysis of your website.