Search engines crawl the web. They are looking for the content of your website. Links between websites are the paths that the search engines use to find your content.
The search engines use sophisticated link analysis to discover pages and to determine how pages are related to each other.
Since the late 1990’s the major search engines have used links as votes. Any link a website page receives is a “vote-in-favor” of that website page. The more votes and the higher the quality of the votes the higher that page will rise in search.
In-coming links are essential to gaining high search position.
The search engines have refined the use of link data to a fine art. They use complex algorithms to evaluate the quality of the in-coming links.
Through links, search engines can not only analyze the popularity of a website & page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Authority models suggest that links are a very good way of identifying expert materials on a given subject.
Links are not the only thing you need to focus on for top search position but a large portion of the search engines’ algorithms are constructed on link-based factors.
e2-Total Solutions offers its clients SEO Services and a Premier Link Building Service (that is based only on best-practice linking). Let us perform a basic SEO analysis for you that will provide you with insights into how your on-site SEO has been set up as well as provide you with an analysis of your in-coming link profile. For linking analysis you will receive a report like the one below that will provide you with the number of links that you now have pointing to (voting for) your site as well as a chart of the quality of your in-coming links.
Today, Search Engine Marketing needs to be a central part of your marketing effort. Do not spend your hard earned cash and valuable time on your website if it then will not be found in search. Let us help you with our SEO Services which will include both on-site and off-site (link building) optimization.
What’s The Next Step?
We invite you to fill out the form below. Once you do we will provide you with an on-site and off-site search engine optimization analysis of your website. We offer premier SEO Services to our clients in the Salt Lake City area.