Wildfires are dangerous, scary, fast-moving, unpredictable, and mesmerizing. Your Search Engine Optimization (SEO) should be predictable, have a schema, and also be mesmerizing. All of you that follow this blog with any regularity know that I have lived in the mountains of Utah for many years. I used to wake up at the slightest hint of smoke or smell of a fire. Ironically, I bought a new house last October, then moved a bit closer to town. Last night there was a Wild Fire, only a minute away. I sat at on my back porch and watched with extreme interest, while the flames blew over the ridge, and fire and smoke filled the night sky, it was unnerving.
I have lived in the west most of my life. It is well known for being a wildfire country. I guess the irony of a wildfire is the speed and total devastation that is probable. The loss of property can be total and expeditious.
In opposition, unlike a loss or total devastation created by a wildfire. Proper SEO has legs; it should last for the foreseeable future. There needs to be a method to the madness. Create a clear and concise path for the user or supporters to follow. Lead them from clear conscious and logical information to the desired outcome. That can be a purchase, phone call, or even just a follower or liking of a post.
The fire that I mentioned above was last evening. The entire valley assumed it was out. There was not even a hint of smoke earlier today. I am in the office writing this blog, and I just looked up and noticed it was burning again. The hot, dry winds along the ridgeline must have stirred up a hot spot.
Assumptions have no place in wildfires or SEO. There always has to be a plan. I often ask my crew, what is the plan? How would Google see it? What is the point of that comment or landing page? Always have a plan, measure, then adjust. Remeasure and adjust again. If it is not working with plan A, re-think plan A, then return to plan A
There is a wildfire burning close enough to my house, that I am concerned, for the second time in twenty-four hours. However, the “Hot Shots” wildfire team, had a plan in place. As soon as their smoke again, they were on it.
When there is smoke, there is always a fire. Your website needs a plan for both good and adverse conditions. Make a plan, work your plan.
Always call 911 if you see a fire. Always call e2 Total Solutions when you need assistance making a plan for your website and internet presence. Any all of your design, optimization, reputation management needs.