The Tortoise is slow but very consistent. It also occurs to me that I have heard the that “Grass grows all day long” With my new found love of gardening (?) I have had a lot of time to contemplate both of these age-old sayings. And have concluded that they both might be right!

Tortoise and the Hare

We have all heard the Aesop fable and story of “The Tortoise and the Hare.” In this childhood story. After a bit of harassment and provocation, the two decide to race. Of course, the rabbit is much faster, but the tortoise is consistent and persistent.

The long and short of it is that the rabbit is in such a hurry and by nature is easily distracted. He decides to switch course mid-stream, is distracted by some tasty grass, then takes a nap.

The tortoise, on the other hand, is much like your Search Engine Optimization should be, Consistent, Steady, Unwavering, Dependable, and Uniform. In the end, the tortoise won the race. Just like the tortoise, you will win if you employ all of these attributes to your SEO.


There are many ways to win the race, it is akin to the grass that grows all day long, and the tortoise beating the hare. You must be consistent across all platforms. All too often, I see confusing messages depending on the platform being used. Confusing the end user, and diluting the brand, image, and message.

the-speed-of-a-tortoiseLike the Tortoise, you need to be both steady and unwavering. Ironically this requires a laser focus. You need to set your goals and stay motivated and work toward them. All efforts should be concentrated and accomplishing them. Do not become distracted, keep your target or goals in mind, and you will win the race, just like the tortoise.

In Conclusion

I often use analogies to make my point. The consistency of the childhood fable and the consistency of the grass growth has made an impression on me lately. Grass does grow all day long, not caring what the weather does. If you want it to look sharp, then you must maintain it.

Just like your Search Engine Optimization, and the tortoise. If you want to win the SEO battle, groom it regularly and keep it sharp, and the day is yours.

If you need help winning the race, or keeping your grass (SEO) looking sharp. Then please contact e2 Total Solutions for all of your needs. If all you need is help with your sales, we strongly recommend reaching out to “Know Why they Buy