AMP Accelerated Mobile Pages – Accelerated Mobile Pages or Advanced Mobile Pages, AMP is finally here. You can’t say I didn’t warn you about it. I have written about it several times. About the impending doom of Google changing the way we all search once again. Well, believe it or not, it is not the end of the world. In fact, it may be an improvement.
Accelerated Mobile Pages are finally here. I think the web has been all abuzz for many years. I know I may have first heard all about them in 2015, almost three to four years ago. Back then there was a real concern that Google, Twitter, Pinterest, and Linked In, and several others in involved not mention Face Book’s Instant Articles and Apple News were going to destroy the internet.
Let’s be clear on what Accelerated Mobile Pages actually are. The simplest way to think about them is they may simply be some cached pages. In the beginning, I heard web designers and developers thinking they might have to design two completely different websites. One for the “internet” and another one for “mobile”. Well that is the furthest from the truth, that you can get.
Google has done it again with Accelerated Mobile Pages. They are always predictable. Some people freak out when I say that. It is however very true; Google will always do the right thing for the end user. What I mean to say is that from the consumers perspective, Accelerated Mobile Pages makes a great deal of sense.
It has been estimated that nearly 87% of internet users turn to their mobile devices for search. I recently had two experiences that drive this point home. First, while shopping at Cabela’s this last Christmas, I was at the gun counter. A buyer wanted a left-handed Browning Citori shotgun. Buy the time the counter person could look it up, to check stock; the ultimate buyer had looked on his device and determined that the store down the street had one.
Closer to home, and in our industry, I encountered another display of Accelerated Mobile pages. I recently had a conversation with a prospective client, where he never turned around and looked at his computer. I mean he had a fully functional desktop computer sitting behind him the whole time. He never once turned around and looked at it. We had the entire conversation about optimization while he looked at his phone/mobile device. He really needs to understand Accelerated Mobile Pages.
Google announce this week that they are in place, and the validator is working. Therefore if you are not optimizing or currently using Accelerated Moblie Pages, you need to get on board with them. The good news is that they are easily added to any Word Press site, with a simple plugin.
I will write more on that later. We are testing the plugin and will give you some feedback after we have run the gamut of tests. In the meantime, create a plan to convert all of your sites to Accelerate Mobile Pages.
And Always ask e2 Total Solutions for help with Accelerated Mobile Pages.