Jim Carroll speaks on the topic of Internet Marketing and his current focus speech is Marketing in the Age of Google.
In this marketing speech Jim covers the tremendous value available to all of us that is associated with the marketing database that Google makes available to us.
Jim covers the philosophy of search and how it relates to marketing and compares “traditional” interruption-based marketing with search engine marketing. In search engine marketing the searcher is in control and in fact does not allow interruptions and stays focus on the search.
The long tail of search is also presented. The value of long tail keyword is examined and the value of being found for the right long tail keywords explained. It is important to note that all business offer special products and services (long tail products and services). When we apply niche-based marketing for any of our specialized products or services then we are matching the specialization of the product or service to the target market. If we do this well then both the business and the searcher wins and so do the search engines. Everyone wins!
Jim will also share his insights and advice on how to market your business in the Age of Google.
Each presentation will be tailored to a specific audience. The focus speech Marketing in the Age of Google varies in length from between 20 and 40 minutes depending on the time allowed.
Jim is always happy to answer questions after any speech.
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