There seems to be a lot of searching going in the internet world, so what is a search? The following descriptions are accredited to Merriam-Webster. A few very interesting pieces of terminology are included in this description. They include “discover, find, seeking, explore, investigating” and more…

 What are we searching for?

The following is the literal dictionary description of “search”

“transitive verb
1:  to look into or over carefully or thoroughly in an effort to find or discover something: as
a :  to examine in seeking something <searched the north fieldb :  to look through or explore by inspectingpossible places of concealment or investigating suspicious circumstances
c :  to read thoroughly :  check; especially :  to examine a public record or register for information about <search land titles>
d :  to examine for articles concealed on the person
e :  to look at as if to discover or penetrate intention or nature
2:  to uncover, find, or come to know by inquiry or scrutiny —usually used with out intransitive verb
1:  to look or inquire carefully <searched for the papers>
2:  to make painstaking investigation or examination
search·able \ˈsər-chə-bəl\ adjective
search·er noun
search·ing·ly \-chiŋ-lē\ adverb

How we search

Obviously, we are talking about searching online.  I find it very curious that the term “search” can be used as a transitive verb, adverb, noun, and adjective. But clearly if you search, you are trying to uncover or find information on a topic, person, place, or product etc.

As a optimization professional, I am extremely interested in how people search. Research shows that the average searcher or “surfer” is getting better and better at finding what they are looking for. This has been accomplished and tracked over the last several years. Our terminology is getting longer and longer.  Ten or Twelve years ago we all used only one word search terms. Today that number has increased to almost four full words. So instead of a search for “Ford” we might search for “1968 Ford Convertible Mustang” yielding far more accurate results, and reaching our specific request more quickly.

Search engines

We cannot take all of the credit, the Google  is particularly aggressive at correctly understanding and indexing sites. They also are assertive with anyone that tries to manipulate their search results.  Google’s mission is to index all the information in the world, correctly. So the surfer will always get the results that they work looking for.

In Conclusion

As long as we become better and better at searching, Google and the other search engines will get better and better at delivering us great results to our searches.  And always keep in mind that the answer to any search, is the answer to a big math problem or algorithm.

Always use  to help improve your  rankings.