Deep Design

Website Design is a process; it transforms a business idea into a viable online message that attracts specific individuals and groups of individuals interested in that message.

What is meant by deep website design? It is design that is thoughtful and considerate and based on an integrated thinking and planning approach.

It integrates:

  • Search Engine Marketing
  • Website Graphics
  • Website Layout
  • Branding
  • Website Content
  • Search Engine Optimization (both on site and off site)

Far too many time we hear statements such as:

“I just need a simple website design.”

This may be true but a well thought out and optimized website will out-perform the other “simple websites” that would be your competition.

or . . .

“We can do the website design first and then optimize it later.”

While it may be true that a site can be built and then optimized it is far easier and far more efficient to do the work up front to understand what the site should be optimized for and how you will use it to present and market your business and then to develop it with this in mind.

Here are ten reasons for you to consider a deep website design for your website.

Know the Market Well

Deep website design means that we will conduct a market study which will include a competitive analysis to determine the keyword phrases for optimized business performance. A website should not be developed without detailed market knowledge. We need to determine:

  • What phrases people are using to search and the associated search volume.
  • The Competition associated with each phrase and how worthy they may be.

No Clutter

Deep website design also means that the site will not be cluttered. Our lives are beset by clutter, not just goods but of ideas and options and instructions. Deep website design is good design and it lets a website visitor understand more easily and helps them to prioritize. Good website design is not easy. It includes the website copy and the imagery. It combines the content with functionality and your branding. It makes things easy for the website visitors.

A Golden Age of Website Design

We are now on the verge of a golden age of website design. Website design tools are easier to use and available to all of us.

This is a good thing but it also means that you need to stay on your toes. You cannot be lackadaisical and stop working to maintain and further develop your online presence. You need to continue to use the best technology to the function and need to continue to create great content.

Too Much Information – Poorly Organised – is Bad Business!

Too much information has become the chorus of complaint from all quarters. If you create a website with great content and great functionality and give the website design some deep thought then you will have a website that attracts visitors, these visitors will convert to customers at a higher rate and your website will put money in your bank account.

When you consider a new website or a new aspect to your website give it the thought that it deserves and create an organized design that is clear and elegant. If you do this then everyone benefits!