AMP’s
No I am not talking about a Fender or a Stratocaster. Accelerated Mobile Pages man. I recently wrote a blog post called “Need for Speed” dated January 1st 2017. I stated that I had recently deleted sites that I have used for many years i.e. USATODAY.com for its horrifically slow load times. To their credit, and in no part to my prompting, they have improved their load time. However, they still only rank 59/100 when using the Google insights tool. And render a “Not a Valid AMP page” award when using the Google AMP testing consol.
Accelerated Mobile Pages
What is an AMP page, and more importantly why should we care? In my blog I was just complaining about unreasonable load times. My personal computer is on a 50 Meg line with no other hardware taxing it. More than fast enough to load anything without distractions. When sites like USA Today trouble me to point of agitation, it is a problem. The way Google sees it, it’s their job to deliver relevant, timely accurate information for any search. That includes speedy results.
I have recently read in multiple locations that the average time spent waiting for a site to load is less than three seconds. If it takes longer than that searcher will simply move on. An AMP page will beat that time line, making it a rewarding search for the user.
AMP’s are Skeleton pages
More and more I see mobile devises trending upward in my 
analytics technology reviews. In my recent blog I sited many ways to improve site speed, they included:
- Compressing your JavaScript with a closure complier
- CSS: Using every declaration just one time
- Optimizing JavaScript codes and language
- Prefetching needed resources
- Always minimize your browser reflow
- SPDY for higher speeds on mobile networks
- UI messaging for perceived latency
These were only a few suggestions. In the above image Google says “Invalid AMP pages … in Google search results” When they say something like that it gets my attention. Today Automattic, the makers of Word Press have created a tool that will build an /amp/ versions of your site. Yoast has a tool called AMP plugin or “Yoast AMP Glue” If all of these organizations are paying this much attention to the topic of AMP , don’t you think you should too?
In conclusion
As a developer and SEO expert I believe that it is my job to deliver top notch products to my clients, just like Fender, Stratocaster, and yes Google. In the end I want and need the end user to have a satisfying experience. Which includes rapid load times, as an internet population we are demanding many things. Many years ago, I was patient and would wait for the winne of the 14.4 dial up modem. Today I / we expect, no demand instant load times. If as part of SEO I must deploy a winning AMP strategy, I owe it to my client to do just that.
And always have e2-ts.com help achieve a swift, speedy and rewarding internet experience.
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